DEEP DIVES
Email + SMS · E-Commerce
NovaDerm Skincare
NovaDerm had a 140K email list they barely used — batch-and-blast once a week with no segmentation. Email contributed just 7% of revenue and they had zero SMS presence.
41%
Email contribution
$180K
Incremental rev in 60 days
18%
Revenue from SMS (new)
WHAT WE DID
Full list segmentation & cleanup
8-part welcome series built from scratch
Postscript SMS subscriber growth strategy
Weekly A/B campaign testing cadence
Email Flows · DTC
Peak Outdoor Co.
Rebuilt their entire Klaviyo flow stack from welcome to winback, with advanced conditional splits by product category and purchase history.
+28%
Monthly revenue
4.2×
Flow ROI
SMS Campaigns · Apparel
Threadhaus Apparel
Launched a full SMS marketing program on Attentive — collection launches, sale events, and VIP campaigns with personalized product recs.
22%
SMS click-through rate
7×
ROAS on launches
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